Books - Natural Cures "They" Don't Want You To Know About

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	Books - Natural Cures "They" Don't Want You To Know About

Natural Cures "They" Don't Want You to Know About is a book authored by well-known infomercial pitchman and convicted felon Kevin Trudeau. It is heavily advertised on television infomercials as a book that "tells the truth" about drug companies while revealing what he says are a variety of natural cures for serious illnesses. Conversely, many accuse Trudeau of exploiting consumers, as he has been convicted and jailed for misleading his customers and even misusing their credit card information in the past. He now claims to be on the straight and narrow, considering his book an act of consumer advocacy.

Premise

In the book, Trudeau claims that there are all-natural cures for serious illnesses such as cancer, herpes, arthritis, acid reflux disease, various phobias, obesity, multiple sclerosis, lupus, chronic fatigue syndrome, attention deficit disorder, muscular dystrophy, and others that are being hidden by the Food and Drug Administration (FDA) and the Federal Trade Commission (referenced by the term "they"). Trudeau argues that these cures are being suppressed because the government cannot regulate and control all-natural cures. Due to what he calls "payoffs," "conflicts of interest," and "bribery," commissioners from the FDA go to work directly for drug companies upon leaving the FDA. Trudeau argues that the FTC is also involved, shutting down people like Trudeau (who advocate all-natural cures) to protect the drug companies' profits. The book has been the focus of much controversy since its publication, has sold over 3 million copies, and has been on the New York Times best-seller list for over nine weeks.

Versions of the book

The original book contained 271 pages. An "Updated Edition" was sold shortly thereafter, containing 563 pages. The Updated Edition adds a new introduction, a frequently asked questions chapter, and a chapter on website information. It also adds three appendices, containing newsletter articles, "No-Hunger Bread: A True FDA Horror Story," and locations of several health care practitioners. The FDA article, originally a short letter and summary of the case in the original book, is included in its entirety in the updated edition. One omission in the updated edition is a Glossary section containing several New Age techniques. Trudeau claims that the chapter "The Cures For All Diseases" was censored by the FTC in the original book, but the chapter is included as "Natural Cures for Specific Diseases" in the updated edition due to "making headway in court."

Criticism

Many critics point to the fact that Trudeau began selling his book after he had been legally barred from marketing any other product. The FTC has banned him from infomercials all-together, for making dubious claims about past products, though there is a loophole provided by the First Amendment that protects his right to author and promote written works. In turn, Natural Cures "They" Don't Want You To Know About has been pegged as a last-resort for the prolific infomercial marketer, as well as retaliation against the Federal Trade Commission. Trudeau denies both allegations.

Many of Kevin Trudeau's claims are not cited or referenced, making them difficult to verify. Other claims rely on opinion, assumption, interpretive data, or fallacy. Some are verifiable through studies or common knowledge. Many claims need to be verified or proven, while others remain as pseudoscience or unscientific beliefs. Readers are told to consult Trudeau's website for further references and articles, though many object to paying a subscription fee of $9.95 a month to do so. The Updated Edition includes a number of references not included in the original book.

Some claim the book is an advertisement for his websites: www.thewhistleblower.com, www.kevinfightsback.com, and www.naturalcures.com, as well as promoting a CD audio version and a similar book, Lose 30 Pounds in 30 Days: The Weight Loss Secrets They Don't Want You To Know About.

One of his claims cites an electromagnetic field around the body, evidenced by Kirlian Photography. He claims food irradiation and cooking with microwave ovens creates an energy field that is toxic to humans. Another claim revolves around "Acid-Alkaline" theory, which has not been proven. In fact, the only statements that can be proven are common sense facts or previous findings that have been proven (drink more water per day, quit smoking).

Trudeau claims that he will lead a personal crusade against the FDA and the FTC, and will make an effort to sue companies who promote false claims in advertising. He has filed a counter lawsuit against the FTC, claiming unfair practices.

The chief criticism of the book is that Trudeau is pushing a conspiracy theory that has no proof. He makes unsubstantiated claims such as that the FDA has purchased many drug companies in order to keep drugs coming to consumers so they do not look for other cures. He also claims that the FDA targets small and medium sized companies. The book also claims that not only does the FDA push drugs, but that drugs cause such conditions as AIDS, headaches, bloating, indigestion, heartburn, nausea, allergies, asthma, fibromyalgia, arthritis, diabetes, constipation, yeast infections, dandruff, acne, halitosis, fatigue, depression, stress, and inability to lose weight. The book claims that AZT, in particular, can be linked to causing AIDS.

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