Games - Atari 2600

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	Games - Atari 2600

The Atari 2600, released in 1977, is the first successful video game console to use plug-in cartridges instead of having one or more games built in. Originally known as the Atari VCS—for Video Computer System—the machine's name was changed to "Atari 2600" (from the unit's Atari part number, CX2600) in 1982, after the release of the more advanced Atari 5200
. It was wildly successful, and during the 1980s, "Atari" was a synonym for this model in mainstream media. The 2600 was typically bundled with two joystick controllers, a conjoined pair of paddle controllers, and a cartridge game.
History
Development and market considerations
Atari had spun off an engineering think-tank in 1975 called Cyan Engineering to research next-generation video game systems, and had been working on a prototype known as "Stella" (named after one of the engineers' bicycles) for some time. Unlike prior generations of machines which used custom logic to play a small number of games, Stella's core was a complete CPU, the famous MOS Technology
6502 in a cost-reduced version, known as the 6507. It was combined with a RAM-and-I/O chip, the MOS Technology 6532, and a display and sound chip of their own design known as the TIA, for Television Interface Adaptor. Beyond those three, the machine contains just one more chip, a standard CMOS logic chip, bringig the total chip count to the very low and cost-effective number of four. At first the design was not going to be cartridge-based, but after seeing a "fake" cartridge system on another machine they realized they could place the games on cartridges essentially for the price of the connector and packaging.

In August 1976 Fairchild Semiconductor released their own cartridge-based system, the Channel F. Stella was still not ready for production, but it was clear that it needed to be before there were a number of "me too" products filling up the market – which had happened after they invented PONG. Atari simply didn't have the cash flow to complete the system quickly, given that sales of their own PONG systems were cooling. Nolan Bushnell eventually turned to Warner Communications, and sold the company to them in 1976 for $28 million on the promise that Stella would be produced as soon as possible.

Key to the eventual success of the machine was the hiring of Jay Miner, a chip designer who managed to squeeze an entire breadboard of equipment making up the TIA into a single chip. Once that was completed and debugged the system was ready for shipping. By the time it was released in 1977, the development had cost about US$100 million.

Launch and runaway success

The initial price was $199 with a library of 9 titles. In a play to compete directly with the Channel F, Atari named the machine the Video Computer System (or VCS for short), as the Channel F was at that point known as the VES, for Video Entertainment System. When Fairchild learned of Atari's naming they quickly changed the name of their system to become the Channel F. However both systems were now in the midst of a vicious round of price-cutting: PONG clones made obsolete by these newer and more powerful machines sold off their boxes to discounters for ever-lower prices. Soon many of the clone companies were out of business, and both Fairchild and Atari were selling to a public that was completely burnt out on PONG. In 1977 Atari sold only 250,000 VCSs. In 1978 only 550,000 units from a production run of 800,000 were sold, requiring further financial support from Warner to cover losses. This led directly to the disagreements that caused Atari founder Nolan Bushnell to leave the company in 1978.

Once the public realized it was possible to play video games other than PONG, and programmers learned how to push its hardware's capabilities, the 2600 gained popularity. Fairchild had by this point given up, thinking they were a passed fad, thereby handing the entire quickly growing market to Atari. By 1979, the 2600 was the best selling Christmas present (and console), mainly because of its exclusive content, and a million were sold that year.

The 2600 was also rebadged as the Sears Video Arcade and sold through Sears-Roebuck stores.

Atari then licensed the smash arcade hit Space Invaders by Taito, which greatly increased the unit's popularity when it was released in May 1980, doubling sales again to over 2 million units. The 2600 and its cartridges were the main factor behind Atari grossing more than $2 billion in profits in 1980. Sales then doubled again for the next two years, with almost 8 million units selling in 1982.

[ Visit the complete Wikipedia entry for Atari 2600 ]

Games - Atari 2600

History

Development and market considerations

Launch and runaway success

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