iView Media and iView Media Pro are commercial digital asset management (DAM) solutions for Mac OS X and Microsoft Windows operating systems, created by London-based iView Multimedia.Asset Management
Although iView is capable of importing photos and performing simple transforms, its primary use is on the back end, as a cataloging tool for asset management. In a professional context, it is typically used in concert with an importer/browser (such as Photo Mechanic) and photo editing program (such as Adobe Photoshop)Product Differentiation
The "Media" and "MediaPro" products are very similar. The main distinction of interest to a professional photographer or editor is that the MediaPro product can understand a number of RAW image formats.[ Visit the complete Wikipedia entry for IView Media ]
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