Movies - First run films

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	Movies - First run films

First run film is a term used to refer to just released films. In North America most new films earn most of their theatrical viewers in the first few weeks after their release. In North America movie theatres pay different rates to show films depending on how recently they have been released.

Some older, smaller, or poorly outfitted theaters, or those in less desirable locations, specialize in showing films during their second run. These theatres get to keep a larger share of the ticket fees and often charge a lower ticket price.

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