Movies - Movie marketing

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	Movies - Movie marketing

In order to make a profit on movies they release, movie studios usually engage in a sometimes expensive marketing campaign to ensure that people will actually attend the movie.

Several different techniques serve this end. Trailers - assemblies of excerpts from the movie - screen prior to other movie showings. Advertisements in newspapers, on television, and movie-oriented websites can also help. More questionable practices include movie junkets, reliance on so-called quote whores and (allegedly) fake movie fan websites.

As of the year 2000, the movie industry spent around $2 billion yearly in movie marketing.

It has been claimed that high ticket sales during an opening weekend can be attained by good marketing, regardless of the quality of a movie, as there is insufficient time for word-of-mouth, rumor and published reviews to inform viewers of the true quality. The poor opening weekend of some recent movies, most notably The Hulk, have been partially attributed to the increased use of mobile phones in the target audience lowering the time required for news of the film to propigate - disapointed viewers may inform others not to buy tickets within minutes of watching.

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